FOOTBALL BUSINESS Podcast by FBIN

How to turn fans into paying customers via membership programs

Episode Summary

In this episode of the Football Business Podcast, we spoke to Roman Krajniak, Co-Founder of Memberyo, and Pavol Bielik, Marketing Manager at Spartak Trnava. We explored why many football clubs can monetize only 7% of their fanbase, the importance of fan membership in a club’s business model, and how Memberyo helped Spartak Trnava overcome the typical challenges when setting up its membership platform.